What is a QR code? A QR (Quick Response) code is a two dimensional bar code that links to a website and can be read by many smartphones. They have been slow to catch on, but are appearing more and more in print publications and on the Internet. So how can you use these QR codes to drive traffic to your website?

Special Promotions and Giveaways

Instead of bringing people straight to your homepage, put these codes on special flyers and advertisements that bring people to a short survey. Customers that fill out the survey can then be entered into a giveaway contest. The added bonus is that you have now collected their email addresses for future mailings.

Grow Your Social Media Experience

Not only can QR codes link to your website, but they can also link to your Facebook Fan Page or Twitter feed. This gives them the opportunity to "like" your profile and continue to receive your updates and news feed.

Business Cards

The traditional business card will never go away. So why not put your QR code in the corner and allow people to easily get to your website when they have some down time? This method may not flood your website with traffic, but it will help to solidify connections with people you have made in the real world.

How to Make a QR Code

There are a number of free QR code generators on the Internet. Try this one, for example, and have some fun creating your own QR code!